Thank You For Shopping With Us
August 28th, 2010We Appreciate Your Business
I saw a sign outside a corner market on Mission Street in San Francisco yesterday that said this, in plain text on a plain red background, and I thought, you know what?, I should clue my readers in on how this site supports itself and then thank them for shopping through it.
I was having coffee with a friend the other day and he was telling me how he got a $500 grant to shop for his high school art class and he went online and bought art books through amazon and art supplies through Dick Blick. I asked him if he thought of clicking through the ads on this site on his way and he said with crumpled brow, “No, should I?”
And I said, “Of course! How do you think I make a living? Or try to make a living? I get a very small commission from each sale that is made by one of my readers clicking through an advertisement and making a purchase. Or going to the regional amazon aStores that I have on each regional site and making their purchases through them.”
My friend, surprised, said, “You make a commission on top of the advertising fees you get for displaying the ads?”
Display advertising. That’s sort of how magazine advertising works. The companies pay a display advertisement fee for their ads to be included in the publication. Depending on the size of the ad it can be as little as $150 and go into the thousands as the ads go to full pages or a double page spread. That’s how the magazines make their income. That and subscription fees.
Web advertising doesn’t work that way, except on the very big sites. On small content sites like this one, our only income are the commissions we make on sales that are made by our readers clicking through a link and making a purchase. So if no one does that, we don’t earn a living.
And that’s how it’s been for us for ten years.
I told my friend that, “No, I don’t make fees for running ads. All of those companies set aside a small percentage from each sale to pay their affiliates like me. If you go directly to their site by typing in their address, no one gets a commission and the company gets to keep the percentage. So why not make your art and travel related purchases through the links here? The commissions are just sitting there, waiting for someone to earn them.”
My friend thought for a moment and then said, “I don’t think people in general know that. I never knew that!”
“If I was making advertising fees, I’d be able to pay my bills. I’d be able to support myself. I’d be able to pay writers to write for me, the site would get bigger, the stories would be better … Didn’t you ever ask yourself what’s wrong with this picture?”
He replied that he hadn’t. And I don’t think that most of my friends and family have gotten the clue card either, because this is the second time I’ve had this very same conversation in the last two months.
So, now I’m just putting it out there. If you are going to shop and purchase online anyway, use this site as your portal. Besides the amazon stores on each site, there are plenty of links through to travel and art ecommerce related sites. There are also two pages on this site that collate all of this information – yes please bookmark and use them!
artist-at-large.com Travel Resources
artist-at-large.com Gift Guide
And soon we’ll have our own line of eBooks. But I’ll write another post about that.
So, for now I want to say:
Thank you for shopping through us.
We appreciate your business.
:)

